{"id":134,"date":"2015-09-27T13:20:40","date_gmt":"2015-09-27T12:20:40","guid":{"rendered":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/?p=134"},"modified":"2015-09-27T13:20:40","modified_gmt":"2015-09-27T12:20:40","slug":"commercial-photography-why-image-matters","status":"publish","type":"post","link":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/commercial-photography-why-image-matters\/","title":{"rendered":"Commercial photography – why image matters"},"content":{"rendered":"

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\"Business<\/a>

Professional images create a professional first impression<\/p><\/div>\n

If you\u2019re going to an important business meeting with a new client, you\u2019ll want to make sure you\u2019re looking your best, right?<\/p>\n

You\u2019ll pick your clothes carefully, you\u2019ll make sure your hair is neat and you\u2019ll make a conscious effort to smile and make eye contact.<\/p>\n

And it all pays off when your client perceives you as professional, friendly and trustworthy and you secure that big contract.<\/p>\n

We all know that first impressions count, so we all make that extra effort on important occasions. But what about online? Does your website make the right impression?<\/p>\n

Part of that is down to design, of course, and finding a style that suits your business. But as well as cracking code and copy, you\u2019ll need the right images.<\/p>\n

It may sound obvious, but a quick browse of business websites proves it\u2019s something that\u2019s often overlooked. Selfies, group shots taken from too far away so no one is recognisable, photos that are badly lit or out of focus or portraits where plant pots, lamps or office equipment appear to be sticking out of the subject\u2019s head are all too common.<\/p>\n

Even if you are photographing products rather than people, it’s still important to have the best shot to show them off.<\/p>\n

\"A<\/a>

The condensation on this beer pump tells its own story<\/p><\/div>\n

So how do you get it right? Well, the easiest way is to bring in a professional photographer to take all the images you need. We have the lighting equipment for every workplace, the experience to make even the most camera-shy feel at ease and the skills to get it right first time, reducing the disruption to your business. And we can supply the images in whatever format you need, making the whole process stress-free.<\/p>\n

If you do want to do it yourself, pick the right location. Natural light is best, but photos of your team outside may not work for your business. Try to make the background clutter-free, and check what will be visible \u2013 you don\u2019t want sensitive information on show, or that embarrassing photo from last year\u2019s Christmas party…<\/p>\n

For the most flattering head-and-shoulder shots, have the subject turn their body slightly to one side, then turn their head back to look at you. And for groups, try to avoid straight lines \u2013 you want to be picturing a triangle instead. Don\u2019t be afraid to use height to your advantage and stand on a chair or table \u2013 after the appropriate risk assessments, of course!<\/p>\n

If you\u2019re not convinced about the importance of professional-looking images, this piece on how people make snap judgements from pictures<\/a> might make interesting reading…<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

  If you\u2019re going to an important business meeting with a new client, you\u2019ll want to make sure you\u2019re looking your best, right? You\u2019ll pick your clothes carefully, you\u2019ll make sure your hair is neat and you\u2019ll make a conscious effort to smile and make eye contact. And it all pays off when your client […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,12],"tags":[26,13,27,28],"class_list":["post-134","post","type-post","status-publish","format-standard","hentry","category-business","category-portraits","tag-business","tag-portraits","tag-pr","tag-professional-photography"],"_links":{"self":[{"href":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/wp-json\/wp\/v2\/posts\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":1,"href":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/wp-json\/wp\/v2\/posts\/134\/revisions"}],"predecessor-version":[{"id":138,"href":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/wp-json\/wp\/v2\/posts\/134\/revisions\/138"}],"wp:attachment":[{"href":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/wp-json\/wp\/v2\/media?parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/wp-json\/wp\/v2\/categories?post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kent-wedding-photographer.com\/blog\/portrait\/wp-json\/wp\/v2\/tags?post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}